thisistheverge: Are there too many gadget choices? Amongst other topics, I pressed the companies on whether or not technology manufacturers were simply producing too many gadgets, outpacing real consumer demand with iterative, insubstantial changes. “Are we creating demand where there isn’t any?” I asked. Though reluctant, Samsung’s Ryan Bidan agreed that the current rate of production “[Is] not optimal, but I think the reality is that this is the industry we’re in at the moment.” Biden added, “There should be a drive towards optimization, the sheer SKU proliferation is a problem.” HTC’s Drew Bamford was more direct. “It’s a goal for us,” he said. 
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thisistheverge:

Are there too many gadget choices?

Amongst other topics, I pressed the companies on whether or not technology manufacturers were simply producing too many gadgets, outpacing real consumer demand with iterative, insubstantial changes. “Are we creating demand where there isn’t any?” I asked. Though reluctant, Samsung’s Ryan Bidan agreed that the current rate of production “[Is] not optimal, but I think the reality is that this is the industry we’re in at the moment.” Biden added, “There should be a drive towards optimization, the sheer SKU proliferation is a problem.” HTC’s Drew Bamford was more direct. “It’s a goal for us,” he said.