A news Web site goes Facebook-only
The publishers of all-volunteer local news blog Rockville Central made an unusual leap in March: They bagged their traditional Web site and instead moved their operation entirely to Facebook. The Post’s Ian Shapira chronicled their decision and what it could mean to the media industry. Though the blog has a relatively small reach, their gambit poses a question for the broader media industry. Are journalism outlets taking best advantage of Facebook? Will the role of social networking sites continue to grow when it comes to content aggregation and distribution?
Shapira’s account of the decision is here. And below, Rockville Central’s publishers explain how the maintenance and mechanics of their work has changed since they went all Facebook, all the time.
“Rockville Central: Day to day maintenance”
Since we shifted from being a standalone Web site to being all-Facebook, we still have many of the same basic chores to perform to keep content running, but we go about them in a slightly different way.
One change with using Facebook is that things we used to schedule ahead of time now need to be done at publishing time. So, instead of Brad scheduling the week’s “POTD’s” (Picture Of The Day) and letting them publish on their own, on Sunday afternoon Brad will gather the week’s photos and write a Note for each one, saving it as a draft. Then, around 6 each morning, Brad will take that day’s POTD Note and publish it. (Our rules for POTD: The photos must be taken fairly recently, within the Rockville city limits.)