fastcompany: Mohney says the big goal of these editorial projects is not only to introduce newcomers to Tumblr, but to make existing users more aware of each other and the work they’re doing. “We’re less interested in profiling people who are already well-known, and more in finding things that are new and interesting or maybe wildly popular within a small niche community. There are niches that may be insanely popular and have thousands or maybe even millions of readers but they don’t generally cross-pollinate with other groups. They exist kind of in parallel. One of the things we’re trying to do is try and break this barrier.” Chris Mohney Storyboards Tumblr’s Chaos
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fastcompany:

Mohney says the big goal of these editorial projects is not only to introduce newcomers to Tumblr, but to make existing users more aware of each other and the work they’re doing. “We’re less interested in profiling people who are already well-known, and more in finding things that are new and interesting or maybe wildly popular within a small niche community. There are niches that may be insanely popular and have thousands or maybe even millions of readers but they don’t generally cross-pollinate with other groups. They exist kind of in parallel. One of the things we’re trying to do is try and break this barrier.”

Chris Mohney Storyboards Tumblr’s Chaos

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